The Swiss Army knife is used on a daily basis by countless people around the globe. Its multitude of individual tools can be used to perform an infinite number of tasks.

Flexibility and diversity are also COMQuest hallmarks; the ability to expertly and efficiently handle all types of research studies has made COMQuest a tool of choice for a wide variety of companies and brands.

Capabilities

COMQuest is a full service research partner offering a complete range of worldwide capabilities:

  • Ad evaluation
  • Ad tracking
  • Brand equity
  • Channel analysis
  • Customer satisfaction measurement
  • Market demand
  • Mystery shopping
  • Naming
  • Positioning
  • Pricing
  • Product/Service Configurations
  • Segmentation
Methods
  • Qualitative
      Focus groups
      In-depth interviews
  • Quantitative
      Telephone
      Internet
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